The platform is rolling out a fresh option that permits them to reduce the quantity of artificial intelligence-produced content appearing in their streams. This initiative comes as the company announced that it now features over 1 thousand million AI videos.
Trial and Implementation
The update is undergoing trials over the following weeks before a global release. This development comes amid a increase in content created by AI, fueled by emerging video-generation tools.
The Broader AI Trend
Recent reports that approximately a tenth of the most rapidly expanding video streams on a popular video site only show clips produced artificially. A large amount of this material is classified as “AI slop”, a label for poor-quality, bulk-generated content that is often nonsensical or surreal.
Our research shows that numerous viewers appreciate content made with AI tools, ranging from AI artwork to educational videos, and we want to offer the community the option to increase or decrease of that, based on their own choices,” commented a platform representative.
Scale of AI Content
The service disclosed that there are now 1.3bn videos on its service labeled as made with AI. Collectively, in excess of 100 million pieces of content are added to the service daily, making AI content a limited part of its complete catalog.
How to Adjust Settings
Members will be capable of reduce or increase the level of artificial media they view by using the content preference feature in the platform and selecting the AI content topic. Other topics that currently be modified under the tool include politics, fashion, cosmetics, and movement.
Platform Guidelines
The platform’s policies oblige content makers to label lifelike AI-made content, and it prohibits harmful fake videos of public figures or emergencies. Any authentic-looking AI video that is without a tag can be taken down under its user guidelines.
Furthermore, the platform will henceforth attach an “AI-made” label to content produced via its built-in AI features, or identified by an collaborative effort for identifying AI-generated material. This measure is aimed to deter users from seeking to circumvent the labeling process.
AI Literacy Programs
TikTok is additionally launching a $2 million AI literacy fund for professionals and institutions to develop informative material about using AI responsibly. This initiative will benefit charitable organizations specializing in teaching computer science.
Content Safety Approach
The platform has supported its safety measures, following controversy over plans to make redundant hundreds of review team members in the UK. TikTok is planning to cut hundreds of positions in its content moderation division in its British office, with worker representatives and online safety experts voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead clarified that staff-based oversight would remain essential, but AI can protect employees by removing the most harmful content before it has to be seen by humans. The company announced a 76% decrease in shocking and graphic content seen by content reviewers over the previous year due to intervention by its AI tools.
It is vital to integrate humans and technology to ensure user safety,” the official commented. “We’ll have people as part of that process, but we also think it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is why a lot of the machine support is making a difference work at speed.”
